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Media, tracking and marketing


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1. Social media

Festo has a presence on various social media channels. Social media are all media and platforms that enable their users to communicate and interactively exchange information via digital channels. A social network is an Internet-based social meeting point or online community that generally allows users to communicate with one another and interact in a virtual space. Social networks can act as a platform for sharing opinions and experiences; they also allow the online community to share various types of personal or professional information. Festo is a member of the social networks listed below, which are hosted by third-party providers.

We have also integrated some of the functions of these networks into our online services. These social networks and services can only be used if the user is registered with them and logged into the relevant social network. Use of these social networks is subject to the terms of use and data protection policies of the relevant providers. Festo has no control over these policies. Please see the data protection policies of the relevant companies for details of the purpose and scope of data collection, how this data is further processed and used by these social networks, your rights and the settings you can use to protect your private data.


Facebook is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Facebook allows users of its social network to create a private profile and to upload profile photos as a way of presenting themselves, and enables companies to create pages for their business. Users can also connect with others via friend requests and form groups to privately discuss shared interests.


Twitter is a multilingual, public microblogging service provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Registered users of Twitter can publish and share so-called tweets, which are short messages similar to telegrams.


YouTube is a video portal provided by YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. YouTube is a platform that allows users to play audio and video files. Users of the portal can view, rate, comment on and upload videos free of charge.


LinkedIn is operated by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). LinkedIn is a web-based social network for staying in touch with existing business contacts and expanding your professional network.


XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany, is the stock-market-listed operator of the social network XING. The platform is primarily designed for building and maintaining professional networks, but can also be used to stay in touch with private contacts.


Instagram is operated by Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA. Instagram is a free online service that is owned by Facebook. The service consists of an audiovisual platform which allows users to share photos and videos and also upload this content to other social networks.


Kununu is operated by Kununu GmbH, Neutorgasse 4-8, Top 3.02, 1010 Vienna, Austria. Kununu is an online employer-rating platform. Employees, apprentices and applicants in Austria, Germany and Switzerland can use the platform to anonymously rate employers and their recruitment processes. Companies can pay to set up an employer branding profile to showcase their business as an employer.


Glassdoor is operated by Glassdoor, Inc., 100 Shoreline Highway, Building A, Mill Valley, CA 94941, USA. The Glassdoor database includes millions of employer ratings, management ratings, photos and information on salaries, interview processes and additional benefits for companies across the world. The site also lists current vacancies.

2. Google Ads conversion tracking and retargeting

As an AdWords customer, we use Google Conversion Tracking on some of our pages. This is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This service enables Google AdWords to place a cookie on your computer (conversion cookie) if you have accessed our website via a Google ad. These cookies become invalid after 90 days and are not used for the purpose of personal identification.

If you visit certain pages on our website and the cookie is still valid, we and Google can recognise the fact that someone has clicked on the ad and has been forwarded to our website. Each AdWords customer receives a different cookie. Cookies can therefore not be traced back via the websites of AdWords customers.

The information retrieved via the conversion cookie is used to prepare conversion statistics for AdWords customers who have decided to make use of conversion tracking. AdWords customers are informed of the total number of users who have clicked on their ad and have thus been forwarded to a website which contains a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in the tracking process, you can block the use of cookies which would be required for tracking, for example via a browser setting that universally disables the automatic use of cookies. You can also disable the cookies for conversion tracking by configuring your browser so that cookies from the domain ‘googleadservices.com‘ are blocked.

We use remarketing technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). With this technology, users who have already visited our Internet pages and online services and who have shown an interest in our offers are addressed again through targeted advertising on the pages of the Google Partner Network.

Advertising is displayed using cookies. These files allow the behaviour of users during their visit to the website to be analysed and can then be used to generate targeted product recommendations and interest-based advertising.

If you do not want to receive interest-based advertising, you can disable the use of cookies by Google for this purpose by visiting the following page: https://www.google.de/settings/ads. Alternatively, users can disable the use of cookies from third parties by visiting the Network Advertising Initiative’s opt-out page. Your browser’s do-not-track setting is also taken into consideration.

By using our offers, you consent to the processing of data obtained by Google about yourself as described above and for the above-mentioned purpose. Please note that Google has its own data protection policies, which are independent of our own. We do not assume any responsibility or liability for Google’s policies and procedures. Before you use our website, please find out more about the Google Privacy Policy.

3. Bing Universal Event Tracking

We use Bing Universal Event Tracking ("UET"), a service provided by Microsoft Corporation, One Microsoft Way, Redmond WA 98052-6399, USA ("Microsoft"). When you access our website via adverts provided by Bing Ads, a cookie is stored on your computer. In addition, a UET tag is integrated on our website. A UET tag is a code that is used together with the cookie to store pseudonymised data about use of the website. In combination with the cookie, the tag records pseudonymised data to track your activity on our website after you have clicked on an ad from Bing Ads. The recorded data includes the time spent on the website, which areas of the website you looked at and which ad brought you to the website. Microsoft can also use cross-device tracking to track your usage across multiple electronic devices. The data that is gathered is sent to a Microsoft server in the United States.

Bing Webmaster Tools: Bing Webmaster Tools from Microsoft stores cookies and "beacons" on your computer. Beacons, or tracking pixels, are small invisible graphics that can be used to register whether a website has been accessed.

The purposes of data processing: Bing Universal Event Tracking: UET enables us to track your activities on our website if you have accessed our website via ads from Bing Ads. This then enables us to improve our online offering. The cross-device tracking enables Microsoft to display personalised ads.

Bing Webmaster Tools: This tool enables Microsoft to provide its Bing services and to optimise search results.

Storage period and control options: Microsoft stores the data for a maximum period of 180 days. You can prevent your data from being recorded and processed by disabling the use of cookies. Please note that this may limit the functionality of certain websites. You can deactivate cross-device tracking using this link.

Further information about the Bing analytics services is available on the Bing Ads website. Further information about data protection at Microsoft and in Bing is available in the Microsoft Privacy Statement.

4. Baidu Analytics (Tongji) – China only

The website for Festo China at festo.com.cn uses Baidu Analytics, a web analytics service from Baidu. Baidu Analytics uses what are known as "cookies", which are text files that are stored on your computer and allow your use of the website to be analysed. The cookie generates information about your use of the Festo China website (including your IP address), which is transferred to a Baidu server in China and stored there. Baidu uses this information to analyse your use of the website in order to produce reports for the website operator about activity on the website and provide other services associated with use of the website and the internet. Baidu may also transfer this information to third parties if legally required or if third parties are contracted by Baidu to process this data. Baidu will never connect your IP address to other data held by Baidu.

You have the option of objecting to and preventing the collection and processing of data generated by the Baidu cookie. To take advantage of this option, use the cookie use settings on this website.

5. Facebook Pixel

On some of its pages, Festo uses Facebook Pixel, a service provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This service allows us to track user behaviour on our website after a user clicks on an ad on Facebook. We use this technology to measure the success of our ads, to evaluate them for statistical and marketing purposes and, if necessary, to optimise ads in the future.

The data collected is anonymous rather than personal; this means that we cannot trace it to a specific person. However, the data is stored and processed by Facebook; a connection to the respective user profile is therefore possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/). You can allow Facebook and its partners to display ads on and outside of Facebook. A cookie may also be saved on your computer for these purposes.

Further information about this can be found in the Facebook Data Policy at https://www.facebook.com/about/privacy/
To consent to the use of Facebook Pixel, users only need to confirm that they are over 13 years of age. Younger users must request permission from their legal guardian(s).

You can configure your Internet browser to reject the use of cookies in general. You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance: http://www.aboutads.info/choices/

6. LinkedIn Insight Tag

On some pages of our website, we use the LinkedIn Insight Tag, a tracking technology of the LinkedIn platform provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). With this technology from LinkedIn more relevant ads based on your interests can be shown. We also receive aggregated and anonymous reports from LinkedIn on ad activities and information about how you interact with our website. LinkedIn uses cookies for this purpose. The information obtained via cookies is used to compile the anonymous statistics and reports mentioned earlier and to display ads based on your interests. Further information on data protection at LinkedIn can be found at:

By clicking on the following link you can opt out of your usage behaviour being analysed by LinkedIn and interest-based recommendations being displayed:

7. Econda Web Analytics

In order to optimise our pages and to ensure their design is as appropriate as possible, we use the solutions and technologies provided by econda GmbH to gather and store anonymised data and to create usage profiles based on this data using pseudonyms. These solutions may use cookies that enable us to recognise Internet browsers.
However, usage profiles are not linked to data on the individual to whom the pseudonym refers without the express permission of the visitor. IP addresses, in particular, are anonymised immediately upon collection, which means that usage profiles cannot be traced to individual IP addresses.

User behaviour is analysed based on Article 6, paragraph 1(f), of the GDPR. The website operator has a legitimate interest in the anonymised analysis of user behaviour in order to optimise its web offer and advertisement strategy.
Visitors to this website can opt out of the future collection and storage of their data at any time. The opt-out applies only to the web browser and the device on which it was submitted; the process will need to be repeated for any other browsers and devices that you use. If you delete the opt-out cookie, econda will once again be able to access your data.

8. Hotjar

Our website uses the web analytics service Hotjar from Hotjar Ltd. Hotjar Ltd. is a European company with its head office in Malta (Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141, Malta, Europe, Tel.: +1 (855) 464-6788).

Hotjar analyses the use of our website completely anonymously; all personal data is automatically hidden and is not processed.

Hotjar can track movements on the website pages on which Hotjar is used (creating what are known as heat maps). This allows us, for example, to see how far users scroll and which buttons they click and how often, while maintaining anonymity. In addition, Hotjar also enables us to obtain feedback directly from website users via a survey tool. We use the Hotjar technology to better understand the needs of our users and to optimise the offer and experience on our website.

When using this tool, we of course take particular care to protect your personal data. This means that we can only track which buttons are clicked, where a mouse is moved, how far a user scrolls, the screen size of a device, the device type and browser information, geographical location (country only) and the preferred language for displaying our website. Areas of the website that display your personal data or that of third parties are automatically hidden by Hotjar and therefore cannot be tracked at any time. IP addresses are always anonymised when stored and processed so that they cannot be linked to individuals. Hotjar uses cookies and other technologies to collect data about the behaviour of our users and about their devices. Hotjar stores this information in a pseudonymised user profile on our behalf. Hotjar is contractually prohibited from selling the data that is collected on our behalf.

You can stop Hotjar from collecting your data at any time by opting out of the use of “behaviour cookies” on this website.

Alternatively, you can prevent your data from being collected generally by Hotjar by deactivating the tool on the Hotjar opt-out page: https://www.hotjar.com/legal/compliance/opt-out/

Further information about Hotjar Ltd. and the Hotjar tool is available here: https://www.hotjar.com

Click here to see the privacy policy for Hotjar Ltd.: https://www.hotjar.com/privacy/

9. Kameleoon

We use the A/B testing service Kameleoon from Kameleoon SAS, 12 rue de la Chaussée d'Antin, 75009 Paris. Kameleoon facilitates an analysis of user behaviour through user segmentation. For example, it allows us to analyse how individual user groups use the website so that we can continue to improve it. The local browser storage and cookies linked to a pseudonymised ID are used for the analysis.
Your IP address is fully anonymised in this process and is not stored. The information generated by the cookie on the use of our websites is transferred to a Kameleoon server in the EU and stored there in aggregated, pseudonymised form.

The legal basis for cookie storage is your consent in accordance with Article 6 paragraph 1(a) of the GDPR. You have the option of objecting to and preventing the collection and processing of data generated by the Kameleoon cookie. To take advantage of this option, use the cookie use settings on this website.

10. Eloqua Marketing Automation

We use the Eloqua service to optimise our offering to suit your needs. The Eloqua servers provided by ORACLE Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich, are located in the EU. With your consent, Festo activates an Eloqua cookie on the relevant login page in order to analyse the use of our websites and continuously improve them. Functions in newsletters and marketing emails help us identify your interests and offer you further related information as well as improve our services. If you do not wish to allow the use of Eloqua cookies, you can block them by using the link provided in each newsletter or using the cookie use settings on this website.